September 22, 2020
“If the first thing you do every morning is eat a live frog, you’ll have the satisfaction of knowing you’ve done the worst thing you’ll have to do all day.” (Attributed to Mark Twain)
Every day you should identify the “frog” on your Daily To-Do List. The frog is the one item on your list that you are most tempted to procrastinate on. It’s probably something you dread. Or something that overwhelms you with the very thought of it. Or something that simply is no fun at all.
The pleasure of completing this task and checking the darn thing oﬀ your list releases a little sense of euphoria, that is, a rush of the chemical dopamine in your brain (the same “high” you got during your first “crush on someone”). In turn, this dopamine rush is likely to put you “in the zone” or “on a roll” – so you can then tackle the remaining items on your list with increased speed, focus, energy and enthusiasm!
A corollary to the “eat the live frog first” rule is that, once you’ve identified the frog on your Daily To-Do List, then dive into it immediately. Force yourself. After forcing this behavior every day for several weeks, it will become almost natural and automatic. Jump on that frog immediately. If you have to eat a live frog at all, it doesn’t pay to sit and look at it for very long.
The only exception to the “eating the live frog first” rule: Take care of any lesser tasks that are truly “on fire” which can’t wait.
BRADY’S BOTTOM LINE: WHATEVER YOUR FROG IS, RESOLVE TO GULP IT DOWN: FIRST THING!
Eat That Frog, by Brian Tracy